Eco Hope: Brands who lead the way | Turtledove London

Welcome to Turtledove London, the unisex organic brand.

Turtledove reflects our love of design, our surroundings and everyday beauty.

Made from organic cotton fabrics with Azo free dyestuffs, our collection is a mindful antidote to fast fashion and fast living.

Turtledove London was created as an antidote to the fast fashion industry. A planet friendly focus from design to delivery, because quality organic clothing shouldn't cost the earth.

Here is a snapshot of our brand building blocks, from design concept to delivery in your home.

Our Fabrics : 95% of our garments are made from organic cotton. The cotton we use is GOTS certified organic. GOTS ( Global Organic Textile Standard)  is the leading standard for textiles made from organic fibres worldwide, better for the farmers who grow it and the delicate skins wearing it. The remaining garments in our collection are made from eco fabrics such as the recycled nylon used in our swimwear - taking fabrics destined for landfill and repurposing for the new generation. Our dyes are Azo free, kinder to the environment and kinder to the wearer.

Our Factories : We have worked with our factories for many years, ( some since we started out in the retail industry over 20 years ago ) and our factories all adhere to our ethical trading stance. Depending on product type and expertise, our garments are made in Portugal,  India, Sri Lanka and China.  Our factories are members of the ETI ( ethical trading initiative ) , hold SA8000 accreditation ( Social Accountability Accreditation) or are SEDEX certified . This ensures  good working conditions, fair pay, capped working hours and a minimum age requirement for workers. We have teams based in India and Sri Lanka to visit the factories regularly and ensure all our standards are met.

Quality Assurance: each and every garment we produce  is rigorously tested via independent testing house SGS. As a minimum, each garment will go through 20  tests including those for safety and  quality assurance . We also outline our manufacturing requirements to ensure no nasty chemicals are used and that our trims are purchased from companies we can trust .

Warehousing : as TurtledoveLondon grows globally, we are investing in warehousing and supply chain solutions across the globe. This allows us to ship directly from factory to customer, thus reducing our carbon footprint. We will also be expanding our UK warehouse this year- we’ve only been there 18 months, but have already outgrown it ! 

Net Profit Focus : Our company strategy is not to over buy. We strongly believe in offering the best value products we possibly can from launch date and selling as many as we can at full price. Heavy discounting events such as  Black Friday, don’t match with our brand ethos and contribute to the clothing landfill of ‘ bargain must-haves ‘ . Our ‘ Forever Loved’ collection of year round classics is an area of growth and a further step away from Fast Fashion.

Thoughtful design :  We  focus on maximising the lifecycle of our products through thoughtful design. Our contemporary classics are timeless in their appeal and include seasonless pieces to wear all year round. Design features enable garments that grow with your child through the year, and multiwear separates in colour palettes that can be layered up each season. Reversible garments are a key part of our collections - less washing required and two looks in one ! 

Recycling Campaign : Gender neutral, timeless designs enable the garments to be passed down to smaller friends and family. Investment in quality fabrics ensures our clothing stands the test of time. Our Preloved Campaign facilitates the purchase and sale of second-hand garments, keeping them out of landfill for as long as possible. Visit our page on Instagram to find out more @turtledovelondon_preloved

Planet Friendly Packaging : We are committed to creating eco packaging solutions. Our mailing bags and boxes are made from paper and created at source wherever possible to reduce our carbon footprint. Each garment is now packed in 

bags made from cornstarch which are fully compostable !