Olli Ella was started by two sisters who dreamed of creating something magical together. From early inventions involving well-intentioned scrawls in notebooks, to setting up shops in their bedroom, they have been manifesting this dream pretty much their entire lives. They declare that they are children themselves before they are designers, for they still to this day collect toys and treasures. They enjoy designing their homes and wardrobes in an effortless, playful, and functional way.

Both nostalgic & modern at the same time, Olli Ella designs capture the hearts and imaginations of parents and children alike. Olli Ella are known for their beautiful designs but further to their style is their sustainability.

Olli Ella are certified b-corp, B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. This is a huge deal for any company who strive for clear and transparent processes and supply chains.

Meet the famous Dinkum Dolls, the Dinkum Dolls are full of love and wonder. Each one is waiting for their kid counterpart. Since 2020 they have proudly donated 1% of all Dinkum Doll sales to Save The Children. Over the coming months, donations will go directly to Save the Children's efforts to help protect children caught up in conflict in Ukraine.


September 13, 2022 — Lucy Estherby